Your Content or Mine?: Protecting Creative Content in the Marketplace
Every startup business deals with content. Think about your website, brochures, manuals, pitch-decks, packaging, blog, etc. – they all rely on creative content. That may be your own or someone else’s creative content. Regardless, it is all essential to your business growth and success. So how do you protect that content in the marketplace? How do you make sure people don’t steal or alter your content? How do you properly use other people’s content, like photographs or music? This presentation will cover the basics of copyright law and implications for the most common forms of content created or used by emerging businesses. Led by David Ratner with Creative Law Network, this workshop is organized by Colorado Attorneys for the Arts (CAFTA), a program of Colorado Business Committee for the Arts (CBCA).