2022 Schedule

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Tuesday, Sep 20
11:30am — 12:30pm
Spotlight Track Venue - The Commons on Champa
380 attending

Pitch Lab: Tell A Captivating Story Like A Stand-Up Comedian!

Hi, I'm Jay, founder of Pitch Lab!

Years ago I thought the path to success was headlining comedy clubs, landing my own HBO Comedy Special and scoring a recurring role on Curb Your Enthusiasm.

I was wrong.

Somewhere in the middle of a decade of slinging jokes from Denver to Miami, I found my success wasn't on stage, but in my sales job, and it was the sales job that was turning into real money. Heartbroken, or stoked, depending on which way you look at it, a light bulb went off:

There's a connection between stand-up comedy and sales.

In this session, we’ll dive into the essential elements of telling a great sales story to differentiate from the competition, build stronger connections and win more deals!

Takeaways from the stage:

  • Why conflict is the secret sauce to telling a great story
  • How to use segues to quickly build a connection with your audience
  • A simple story selling framework that positions your product or service as a "must-have"