After launching from the basement of Spruce, a head-to-toe boutique, we were approached by the worlds largest beauty retailer to scale what we did in 1 location to thousands of locations across the country.

By not taking quality seriously and instead focusing on speed and innovation, we dug ourselves into a hole that cost almost everything.

We completed the rollout in 2019, but both our startup and the platform were utterly destroyed along the way.

Learn how it happened, why it happened, and how it lead us on a journey to building "unbreakable" software.

Taylor Romero built his first website for the DA in South Dakota at 14 years old (Flash 2 baby!). He is obsessed with building "great" software and has spent his life building great tools to build great products. He has built four developer platforms from scratch and previously trained with Robert C. Martin (co-signer of the Agile Manifesto)!