There are questions in the public about the relevance of design. We all know that is something we need, but why? Why invest in design if it has reach commodity status? ROI on design and development has always been a challenge to prove quantitatively or qualitatively. Where does emotion come into play? Some of the answers maybe be in the discipline of design we are talking about and access to design. How does this all play into the product / service I provide?

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