Scaling Your Brand for a 7-Figure Exit: Details Behind Doing a Deal
From creating a brand that's attractive to buyers to negotiating the deal, there's not a lot of info out there for entrepreneurs on what happens behind the scenes when selling a business. After founding a consumer products company (Fitlosophy) in 2008, serial entrepreneur Angela Mader scaled it into a national lifestyle brand with products sold in over 16,000 stores nationwide, including Target, Walgreens, and CVS. Ten years later, the business was strategically acquired by a publicly-traded consumer products company in 2018.
Currently in the trenches but looking to someday sell your business? Angela's relatable and very real approach to sharing her story will shed light on what it's really like to ink a deal. Do you need to raise money? What do buyers look for? How long can it take? What legal land mines do you need to watch out for? What should entrepreneurs be prepared for post-sale when the deal is done and the emotional after-math hits? These are all topics that can shed light on a topic that's not talked about enough in the startup world.
Presented by: Angela Mader