You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about diving deeper into UX with your organization for the first time or tackling design on your own, this session is for you. Crownpeak's Director of UX Ari Weissman will cover the key things you need to know:

• What UX is (and what it’s not)
• The UX design process
• Measuring and validating experience
• Points of frequent failure and how to avoid them
• Several terrible dad-jokes

Hosted by: Ari Weismann - who has spent the past 15+ years in the world of user experience covering roles from user research and design discovery through interaction design and testing. He is currently the Director of UX for Crownpeak, building a UX practice from scratch, as well as a lead instructor for UX with General Assembly. In a past life in digital agencies, he worked with Fortune500 companies like Time Warner Cable to help lead them through innovation and digital transformation projects using the UX design process.

https://www.crownpeak.com
https://generalassemb.ly