How to Experiment Quickly & Find Big Wins
For small startups with product-market fit, a big challenge is how to scale and which marketing channels will help you grow fastest. With limited time, money, and people, you can't afford to waste it on channels that are sub-optimal. Instead, you need to quickly identify the highest ROI channel and then scale it. In this workshop I'll explain (and share!) the framework I use to help small businesses and startups prioritize high-impact growth campaigns to quickly drive R.O.I. and key learnings, then invest in additional campaigns to scale up what works. As an early-stage founder or marketer, you'll come away with a step-by-step process that you can execute yourself.