Using Events Marketing to Find New Audiences & Drive Sales
Oftentimes we think of events marketing as a branding play. Though events do spread brand awareness, a targeted, focused event can also help startups to break into new markets, make inroads with new audiences, and increase revenue.
In this session we will talk through:
-Choosing events based on your target audience
-Conferences vs. customer events
-Impactful in-event demos, messaging, and activities
-Nurturing a post-event audience list
-Balancing ‘providing value’ with ‘selling’ at events
-Measuring event ROI
Join us to learn how to take your events marketing strategy to the next level in order to find new audiences and drive sales.
Mackie Kopp, Partner Marketing Manager, Zayo
Krystal Covington, CEO & Co-Founder, Women of Denver and Marketing Consultant, Go Lead
Stephanie Bruss, Field Marketing Director, 1906 New Heights
Kendall Smith, Partnerships & Events, Colorado Public Radio
Kylie (Borgias) Kloeckner, Senior Product Marketing Manager, Zayo