Oftentimes we think of events marketing as a branding play. Though events do spread brand awareness, a targeted, focused event can also help startups to break into new markets, make inroads with new audiences, and increase revenue.

In this session we will talk through:

-Choosing events based on your target audience
-Conferences vs. customer events
-Impactful in-event demos, messaging, and activities
-Nurturing a post-event audience list
-Balancing ‘providing value’ with ‘selling’ at events
-Measuring event ROI

Join us to learn how to take your events marketing strategy to the next level in order to find new audiences and drive sales.

Panelists Include:

Mackie Kopp, Partner Marketing Manager, Zayo
Krystal Covington, CEO & Co-Founder, Women of Denver and Marketing Consultant, Go Lead
Stephanie Bruss, Field Marketing Director, 1906 New Heights
Kendall Smith, Partnerships & Events, Colorado Public Radio
Kylie (Borgias) Kloeckner, Senior Product Marketing Manager, Zayo