Creating a Content Strategy from Scratch In 8 Easy Steps
Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why.
Alli Berry is the Worldwide SEO Liaison for The Motley Fool, and SEO Lead for their personal finance sub-brand, The Ascent. With 8 years of digital marketing experience, she has helped businesses build a successful SEO-focused content strategy in industries including finance, education, automotive, and retail. She was named to the 2019 Top 10 Women in Content Marketing list by Inc Magazine, and was a featured guest on the popular MozPod SEO podcast. Her recent speaking engagements include the Denver and DC Digital Summits and the Innovative Dealer Summit.