Building Brand Value lessons learned from the CBD industry
Chief Marketing Officer, Chris Van Dusen has been focusing Balanced Health Botanicals (BHB) marketing efforts by allocating $20 million to their strategy in 2019. BHB is using this budget for trade show attendance, creating and trademarking the #CBDMOVEMENT, and implementing innovative techniques. This strategy has proven successful as BHB has grown from five to over 100 employees and finished 2018 as a $40 Million company.
Chris will share how he stays focused on democratizing CBD and making BHB the largest supplier of hemp-derived CBD in the U.S. through their marketing.
Attendees will learn how to position their company, brand message and marketing in a positive light to garner interest and growth.