2019 Schedule

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Growth

Wednesday, Sep 18
2:00pm — 3:30pm
Location TBA
273 attending

Building Brand Value lessons learned from the CBD industry

Chief Marketing Officer, Chris Van Dusen has been focusing Balanced Health Botanicals (BHB) marketing efforts by allocating $20 million to their strategy in 2019. BHB is using this budget for trade show attendance, creating and trademarking the #CBDMOVEMENT, and implementing innovative techniques. This strategy has proven successful as BHB has grown from five to over 100 employees and finished 2018 as a $40 Million company.

Chris will share how he stays focused on democratizing CBD and making BHB the largest supplier of hemp-derived CBD in the U.S. through their marketing.

Attendees will learn how to position their company, brand message and marketing in a positive light to garner interest and growth.