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With 1.7 trillion dollars in buying power, if the US Hispanic Market was its own country, it would be the 13th largest economy in the world. It’s the fastest growing consumer market, and Hispanics will be everybody’s future consumer, workforce and voter. Here in Denver, Hispanics comprise nearly 1/3 of the city’s population, 2/3 of the current enrollment in Denver Public Schools and a huge part of the city’s current and future economy. Developing a “Hispanic Strategy” is critical to not only competing in Colorado and the US but is also essential in order to access consumer markets in Mexico, Central America and South America. Come listen to experts who will provide insight and tips of how to tap into this exploding market.
Javier Santos – Director Hispanic Marketing Western Union
Julian Garritz – Founder and Chairman of Garritz International
Mike Ferrufino – CEO of the Hispanic Chamber of Commerce of Metro Denver
Fernando Sergio- Award winning Bi-lingual journalist and broadcaster
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