At its core, global industry leader and flagship Colorado company, Smartwool, is a homegrown brand, building products inspired by living and playing in the outdoors. In taking the helm at this iconic outdoor industry brand, Jen McLaren brings with her a purpose-led and culture-driven approach to business. Hear from Jen as she discusses the importance of setting a sustainable course toward long-term growth. Starting with a commitment of protecting public lands, expanding access to outdoor activities to all communities and bringing diversification to the industry from trails to boardrooms, Jen shares a bit of the secret sauce that keeps Smartwool true to its roots through change, challenges and growth.

We hope you’ll join us for this unique one-on-one conversation with Jen McLaren, moderated by Chuck Sullivan of Something Independent.

A Maker Track Keynote Session. Hosted by Something Independent, CO Active & Woods Boss Brewing Co.

Immediately following this discussion, be sure to join, Story of the Gear, a panel discussion featuring Guerrilla Gravity, Meier Skis, SaraBella Fishing, KeenOne and TOPO Designs. Panelists will discuss their thoughts and experiences starting their outdoor company and the stories that set them apart from their competitors. In addition to the panel, attendees can sample Woods Boss's delicious beers while browsing outdoor gear made by other CO Active members. CO Active is Colorado's outdoor rec trade association.

Story of the Gear Details: https://www.denverstartupweek.org/schedule/4938-story-of-the-gear