Dream Big. Ski Hard. Follow the Music. Seize the Day. – Tipping Point Moments Behind Icelantic’s Winter on the Rocks
A DSW Livestream Session in collaboration with CampSight and Something Independent
Check out the livestream at https://www.facebook.com/thecampsight
Like many a great adventure, it started with a childhood dream, no real game plan, a quiver of skis, a bevy of beers, a fortuitous set of circumstances and helluva amount of busting ass. In 2012, a fledgling independent, Colorado-based, handcrafted ski company, Icelantic Skis, pulled-off the first-ever winter concert at the legendary Red Rocks Amphitheater. Today, through hundreds of hours of ice-chipping and shoveling, a turn-key partnership with a seasoned concert producer (AEG) and an audience hungry for the “you-had-to-be-there” experience, Icelantic’s Winter on Rocks is recognized as the most iconic annual outdoor convergence of music and snow cultures.
Join this fireside chat via livestream with Winter on the Rocks Co-Creators, Sam Warren and Ben Anderson, and learn how they incorporate innovation into the everyday of building of their brands and businesses, and hear first-hand accounts of the tipping points that pushed them to success and many a sleepless night.
Sam Warren and Ben Anderson, Winter on the Rocks
Chuck Sullivan, Something Independent
Something Independent: https://www.facebook.com/SomethingIndependent/
Icelantic Skies: https://www.icelanticskis.com/
Winter on the Rocks: https://www.facebook.com/IcelanticsWinterOnTheRocks/