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A discussion on how the Trade Desk developed forecasting for advertising campaigns in an environment where we receive 10MM data points per second. The talk will cover how TTD utilizes HyperLogLog, Minhash and BloomFilter algorithms to estimate number of available impressions for any given campaign.
- Marina Lepikhina, The Trade Desk
Marina has over 3 years working on data products where she designs and executes solutions for a complex business problems involving data at a large scale. She was born and raised in Moscow, Russia. She has a degree in applied math and prior to her work at the Trade Desk worked in HP storage technologies, as well as several start ups.
3858 Walnut St