The story of your business builds the trust and attraction required before customers buy from you. The story of your business needs to be in everything you do, not just in you. Immersing your customers in the story of your business starts the selling cycle from the moment they look in the window, walk by your booth or visit your website. In this workshop experts in storytelling, spacial design and apparel will walk you through case studies of how different businesses create immersive storytelling experiences. You will also have an opportunity for coaching on immersing customers in your story.