Diamond in the rough: A marketer’s guide to data mining
In the era of Cambridge Analytica, #DeleteFacebook, and General Data Protection Regulations, conversations around data mining are often cringe-worthy. Consumers’ personal data is critical information that can easily cause controversy if improperly used. So how can startups use data mining techniques to support actionable marketing initiatives without compromising ethics? During this session, industry experts will discuss the basics of data mining, the current regulatory and landscape surrounding user data, and how to utilize data to advance your startup’s marketing and communication goals.
o Jeffrey Finch, Co-Founder and Chief Product Officer at Choozle
o Jackie Dayton, Product Marketing Director at Kindara by Prima-Temp
o Alex Oesterle, Chief Executive Officer and Co-Founder of Blue Bear Creative
o Ali Shaw, Senior Digital Manager at INK Communications Co.
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