2014 Schedule

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Wednesday, Sep 17
11:00am — 12:30pm
736 attending

SEO, PPC, and Social Media: The trifecta of digital strategy

Between Google's Hummingbird algorithm (which favors social presence), Facebook's throttling of organic visibility (which means your fan page won't be seen without paying for it), and the rise of mobile (which means your message must be optimized in new ways), the only effective digital strategy plan must integrate your resources and attention across display, search, and social. SEO depends on social, display supplements SEO, social works best when informed by search strategy. And all of these platforms need a smart content plan.

Join Andrew Fischer, CEO of Choozle (display and programmatic); Krista Chism, manager of digital strategy at Avnet (SEO); Brian Grayson of Digital Age Marketer (PPC and social advertising); and Eric Elkins, CEO and chief strategist at WideFoc.us Corp (social media) as they hash out the best ways to integrate your spend and strategy for measurable results. Get a quick overview of how these four companies work together to maximize results for their clients, then ask the questions you need answered.

Event hashtag: #TrifectaDSW