Wednesday, Sep 26
4:00pm — 5:30pm
The Power of Cohesion: When smart design and thoughtful content work together
By Joe McDonald & Brett Wagner
For too long, design and content have lived in separate silos, only to meet when a product, website, or ad is ready to ship. The problem is that design needs to inform content and vice versa. When the two work together, the result is a seamless, compelling extension of your company and brand message.
In this session, Brett & Joe will discuss elements of thoughtful visual design, persuasive copy and how they work together to tell a complete story. Learn how to connect with your audience, drive business goals, and communicate effectively through visual design and written copy.