The Neuroscience of Conversation: What Every Entrepreneur Needs to Know
Ever talk to a potential customer that's gung ho for your solution in conversation but never follows through on actually purchasing your product? That's incredibly frustrating and confusing (and you're not alone)! What if there was a scientific explanation for why verbal agreement does not translate into action? You're in luck, in this engaging talk Ariana will show entreprenuers how to use Conversational Intelligence to build trust, get buy-in and co-create new products or services that'll knock the socks of your competitors.
Participants in this session will learn:
- The latest research on how conversations impact our brain chemistry and our relationships
- The 7 mistakes entrepreneur's make that shut customers and team members down
- New conversational skills that build trust and drive innovation
About Ariana Friedlander
Ariana Friedlander, MPA, is an author, social entrepreneur, and the founder of Rosabella Consulting. She works with leaders doing “Business as Unusual” and specializes in fostering positive change within organizations and companies of all shapes and sizes. Her first book, “A Misfit Entrepreneur’s Guide to Building a Business Your Way” was released in 2016. Ariana made the Northern Colorado 40 Under Forty list in 2015 and received the 4th Annual Quid Novi award for Innovative Thought. She is a Master Facilitator and a certified Conversational Intelligence coach. Ariana earned her master’s degree in organizational leadership from the University of Delaware and has a bachelor’s degree in medical anthropology from Hampshire College, in Amherst, Massachusetts. Ariana lives in Fort Collins, Colorado with her family.