PRODUCTS GIVE YOU FEELS: EMOTION IN THE PRODUCT LIFECYCLE with PROTOTYPE.HORSE
Product design, branding, and marketing play critical roles in creating the emotional journey of product purchase and ownership. What’s the difference between emotional participation and manipulation? What are the current trends in product mythology? What happens when you utterly destroy the emotions people expect? We’ll walk through each step of the product life cycle (awareness, consideration, purchase, ownership, and end of use) while considering the role of design in influencing customer emotions.
Speaker: Abel Lenz, Prototype.horse
Hosted by: Denver Startup Week Designer Track | Understudy | Prototype.horse