Product design, branding, and marketing play critical roles in creating the emotional journey of product purchase and ownership. What’s the difference between emotional participation and manipulation? What are the current trends in product mythology? What happens when you utterly destroy the emotions people expect? We’ll walk through each step of the product life cycle (awareness, consideration, purchase, ownership, and end of use) while considering the role of design in influencing customer emotions.

Speaker: Abel Lenz, Prototype.horse

Hosted by: Denver Startup Week Designer Track | Understudy | Prototype.horse

http://www.prototype.horse