Who knew healthcare could be so complicated? Aside from President Trump, I think we all did, which is why OrthoFi, a young but growing technology enabled service company focused on the Orthodontic industry, elicited the use of machine learning techniques and data analytics to be a game changer for how it verifies insurance benefits for orthodontic patients. Using algorithms to observe structured eligibility data, the OrthoFi team is able to provide insights on recognized patterns around patient insurance benefits. This has resulted in new ways to radically enhance efficiency in its business, reduce operational risks, and improve response times to customer requests.