Make smarter business decisions by leveraging your site's user data. We will start by going over ways to increase ROI, identify fraudulent traffic,and clean up dirty data, and will end by going over some advanced tracking options (on-site call tracking, event tracking, Google Tag Manager) which can be implemented with ease. Whether you are an e-commerce, brick-and-mortar, b2b, or b2c company, we'll show you ways to get more out of your data. Overall, we want to enable startups to make the right decisions for their businesses, based on data and as fast as possible.

Speakers: Ray Stein, Director of Business Development, and Nico Brooks, Principal, at Two Octobers, a fanatically analytical digital marketing agency. http://twooctobers.com