When it’s just a seed buried deep inside your brain, it’s hard not to become obsessed with that product everybody is going to want.  It’s exciting to think you might have the next big thing—and you might!  Unfortunately, as it’s often said, ideas are worth exactly $0.  So how do you go from idea to product?

Join Peter Kruger as he talks about the product challenges every startup experiences and why agile really can work.  Peter founded and ran a startup for two years, has consulted with dozens of startups on product development and currently serves as product manager for Spex, a InsurTech SaaS startup based in Denver.