Product Management is a nebulous and challenging career path, but Product Management at a startup comes with a host of additional demands. How do you stay focused on your customers, features, and roadmap when you are helping out with Project Management, Design, Marketing, Customer Support, and other related functions? How do you employ cheap or free tools to achieve the same results as larger companies with big budgets for user testing, design, and marketing? How do you negotiate with passionate founders who are still learning to let go of the product vision and roadmap? During this session, we’ll show you how.