MapQuest's Spectrum of Testing & Research
If we ship quickly without validating our digital product's user experience, we could end up making costly, business-ending mistakes. However, if we spend time researching and testing every little decision we make, we'll become an overly cautious culture that promotes the immobilization of innovation and agility. But we don't have to take sides! MapQuest's product team has implemented a process that is designed to combine the best of both worlds: saving time and money while still implementing insightful customer-centric designs.
Food & beverage provided.
Hosted by: MapQuest