The best predictor of top-line growth can usually be captured in a single survey question: Would you recommend this company to a friend? Based on a Harvard Business study this presentation goes into what you should be measuring and how marketing can affect the outcome.

Panelists include:
• Aimee Meester (Moderator), Chief Marketing Aficionado at Madison Taylor Marketing
• Crystal Allen, Executive Director, Global Marketing at CSGI
• Amy Nedwell, Director of Marketing at Good Times Burgers & Frozen Custard and Bad Daddy's Burger Bar
• Peter Arch, Consultant and former Vice President of People of Gymshark and Co-Founder & CEO of Challenger Sports
• George Sturgis, Director of Demand Generation at Sticky.io