Jeff recalls finding himself in a "situation" when his colleague moved on to another role. There's always an adjustment when work teams shift, but this specific transition left Jeff with an opportunity to take on a brand new skill: SEO.

When it comes to enthusiasm about learning, Jeff is hard to beat (he's emceed over 500 trivia events). This was no different. Jeff eagerly took on the challenge to learn SEO by getting resourceful.

In this session, Jeff will share how you, too, can go from no SEO knowledge to using SEO to get impactful results (he's seeing 150% YOY growth on his accounts).