A newsletter builds brand affinity. But, most are the same—an update, some articles, something to sign up for. We know because we sent that newsletter for 3 years before asking: what do people really want?

Answer: Something inspirational, insightful, and worth the fifteen minutes of their morning. So we created a framework to build a newsletter that delivers on that promise.

In this workshop, we’ll help you create your own strategic framework—something that helps you produce a newsletter unique to you, without the existential dread of missing a send deadline.