Navigating Apple Privacy Changes: Mobile Marketing in a Post-ATT World
The trend towards protecting user privacy has been amplified across digital marketing channels, causing performance marketers to rethink how to reach consumers and measure channel performance. This panel of mobile user acquisition experts will unpack the impact that Apple’s App Tracking Transparency (ATT) has had on their business and how they plan to adapt in this new era of user privacy.
ATT is a new feature Apple released with iOS 14.5 that requires an app to ask a user’s permission if they want to track one’s activity across other companies’ apps and websites. With this change comes significant disruption to the mobile app industry as this trend towards user privacy fundamentally alters mobile advertising measurement and targeting on a user-level. We will explore how to adapt to this changing landscape and still drive effective acquisition strategies.