Patents, Trademarks, and Copyrights! Oh my! To be truly successful with your business, you need a brand and the tools to promote and protect your product or services. Learn the differences between patents, trademarks, copyrights, and trade secrets. Learn how to make sure no one else can steal your great idea out from under you.You’ve put a lot of time and creative energy into creating your logo, your public image, and your products. Ensure that those are licensed properly and protected so that you can focus on selling your awesome ideas instead of fighting to prove ownership of them!