STUCK IN THE MIDDLE: MASTERING STAKEHOLDER MANAGEMENT
Product teams sit in the middle of business, user experience and technology. Each area has different needs in order to reach their goals, and feels that their asks should be considered the most important. As a result, teams are often put in a difficult situation of balancing the needs of many stakeholders, all while moving their product forward for their customers.
This talk will cover important points of stakeholder management, including:
– Maintaining transparency without inviting panic
– How to handle unpopular or difficult conversations
– Tips on managing prioritization among competing objectives
Emily Tate is General Manager for the US for Mind the Product, the world’s largest community of product people. Prior to joining Mind the Product, Emily spent over 10 years in product leadership as a consultant with Pivotal Labs and product manager in the travel industry. She started her career managing software solutions for airlines before taking her experience to the traveler’s side of the journey as the product manager for a leading travel management app, TripCase. Emily is passionate about the craft of product management and loves talking about new ways to make products people love. She was listed as one of “52 Women Making an Impact in Product Management.