Systems thinking explains how consumers make decisions both quickly and through study and reason. Both systems of thinking can employ a consumer’s emotional connection to a brand, product, or service. In this session, we’ll explore how the tools of consumer research can help you understand how to build from consumer experiences and connect those stories to those you tell about your company and its products. Building on the consumer confidence framework we presented last year, we will show you how to engage consumers so they’re thinking of you whether they are thinking fast or slow.