At the earliest stages of startup innovation, important choices must be made. Aside from expenditures directed to product development, what strategies must a maker deploy to create market awareness? What separate strategies must a maker deploy to protect their innovations, so that others don’t copy the product or branding? And which comes first, how do they blend together, and which efforts might an early stage founder avoid?

Join panelists who harness decades of varied experience to help makers of all kind understand when and how to focus energy and funds on marketing and intellectual property efforts.

Experts include:
Jeff Schell: recent exit ($15MM) from TranS1, founder and president of Rocky Mountain Patent.

Majid Boroujerdi: former P&G brand manager, Bounce Fabric Softener. Founder, ManUp.

Ellen Schell: Marketing Director, Danone North America; VP Marketing Proov Fertility, MBA, Kellogg School of Management

This session will help entrepreneurs identify the choices that must be made pertaining to IP and marketing during the earliest phases of ideation and making.