Product marketing managers serve an essential role in the organization, sitting at the intersection of product management, engineering, marketing and sales teams to facilitate successful go-to-market plans. But for many early stage or small organizations, the cost of a dedicated PMM resource is simply out of the question, resulting in product launches that fall short of revenue expectations. But with the right approach, you can create a product launch playbook at any stage. PaySimple’s product marketing team will demonstrate through real-life examples how to create go-to-market plans that actually get followed and how teams can work cross-functionally to execute on an integrated product road map.