Writing your product launch playbook
Product marketing managers serve an essential role in the organization, sitting at the intersection of product management, engineering, marketing and sales teams to facilitate successful go-to-market plans. But for many early stage or small organizations, the cost of a dedicated PMM resource is simply out of the question, resulting in product launches that fall short of revenue expectations. But with the right approach, you can create a product launch playbook at any stage. PaySimple’s product marketing team will demonstrate through real-life examples how to create go-to-market plans that actually get followed and how teams can work cross-functionally to execute on an integrated product road map.