Analytics teams can be key drivers of value within a business, empowering other teams to do their jobs more efficiently and effectively. However, to drive that value, they must use the same approach that successful Product teams do - understand end-user needs, learn quickly, iterate rapidly, and have clear milestones to celebrate progress. In other words, “Crawl-Walk-Run”. This session will tell the story of the evolution of personalized content and recommendations at ibotta, and how a step-wise approach to analytical development led to game-changing long-term impact.