Spruce Labs got their roadmap funded for no equity. Ulta Beauty (NASDAQ: ULTA) leap-frogged the competition, improved their guest experience by several factors, and did it in a way that benefited both sides.

Listen to Taylor Romero, co-founder and Head of Company of Spruce Labs, and Shiv Dutt, VP of Services of Ulta Beauty talk about how a 6-month-old startup and a 26-year-old, publically traded company, came together to do something neither had done before.

Get both the founder perspective and the enterprise perspective in this engaging and informative discussion on what "funded development" really means, why it works, and the sacrifices both made to make it happen.