Lean Branding: Developing a Minimum Viable Brand
While many startups have embraced agile thinking when developing their business and product, they often get stuck when it comes to building their brand. We’ll explore the most common barriers when developing a new brand, provide proven approaches to getting through these and troubleshoot audience-specific problems.
Panelists: Three BoomTown Accelerator Alumni:
-Betties (Niki Koubourlis)
-Qwipit (Amanda Procter)
-adJelly (Andrew Michael).
Hosted by: Koert Bakker, Kaleider