The importance of UX in today's digital health apps
The digital health solutions market (including telemedicine) is predicted to reach over $60 billion by 2020 and mobile healthtech apps have become common. The growth of digital health applications highlights the demand for convenient, patient-centric care, and for affordable treatment options in response to rising healthcare costs.
User Experience is a crucial part of any apps growth, effectiveness and adoption, but is amazingly important within healthcare.
Let's discuss how functionality and usability must blend together to create consumer grade experiences within today's digital health application environment.
Theo Mandel, Ph.D., Kimberly Roth, Kevin Krauth, Aaron Duke
-- Theo Mandel Ph. D. is an independent UX and usability consultant with over 20 years of experience. He grew up in Boulder and works out of Boulder and Scottsdale, Arizona.
After receiving his M.A and Ph.D. from the University of Colorado at Boulder in Cognitive Psychology, he spent 11 years at IBM designing the user interface for IBM’s software products and OS/2 operating system. Since 1993, he has written two books, numerous articles, been a keynote speaker at international conferences and co-founded two startup companies – one of them in healthcare. Theo has ridden in ambulances and air-rescue helicopters when conducting user research for his healthcare clients.
Theo’s client list includes top world-wide companies such as Pearson Education, Hunter Douglas, Lloyds Bank, Novartis Pharmaceuticals, Unitedhealth Group and PayPal. His current client work includes research and design of displays for passengers in self-driving cars and serving as an expert witness in two software/web litigation cases.
Theo has been the president of the Arizona User Experience Professionals Association (UXPA) and coordinates Arizona’s World Usability Day event each year.
-- Kimberly Roth has extensive experience in digital product development, product strategy, market analysis, portfolio planning, user experience design and strategic product initiatives. She most recently held the VP of Product position at iTriage, a local Denver startup and mobile healthcare app focused on empowering consumers to understand and own their health. She played an integral role in developing consumer-focused patient and member engagement products that were valuable for Payers and Providers and has extensive knowledge of those markets. She is currently a business advisor and consultant for new startups.
-- Kevin Krauth is the CEO and one of the founders of Orderly Health. He started his career in investment banking before migrating to tech as a product manager in San Francisco working with clients such as Ignite Health and Kaiser Permanente. He majored in Public Policy and Economics with a focus on healthcare policy at Duke University.
--Aaron Duke is the product lead at CirrusMD where he manages and drives all product development and owns the roadmap for all CirrusMD experiences and applications.