Some supremely successful businesses have been built with a “What
Cool Thing Could I Do With This?” approach. Snapchat and Facebook
come immediately to mind. 10.10.10 takes a different approach,
encouraging investors and successful entrepreneurs to develop
market-based solutions to the world’s wicked problems.

Which begs this question:

Are there certain problem solving tools that master entrepreneurs
can use to deliver market-based solutions?

At this session we'll explore this question, consider whether these
tools exist (and if so, what they might be) and ask you to weigh in
on which approaches are most likely to move the needle.