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Experiments and prototypes are not just for designers. As platforms and ecosystems have become as powerful as the product or service the business model has become a source of innovation and competitive advantage.
Business people need the ability to devise experiments and use prototypes for testing all aspects of the business model. In this session we'll discuss tools and methods for designing and executing an effective business model experiment.
Key takeaways for this session include:
-Methods researching customer attitudes and behaviors
-Methods for formulating a hypothesis that can be tested
-How to design an effective experiment
-Tools for business model prototyping
Commons on Champa
1245 Champa St.