Many startups view accessibility as a nice-to-have than a necessity for their products. Obtaining support from leadership to address accessibility issues can be an arduous and seemingly impossible task. Appealing to the greater good will only get you so far before being asked for direct evidence on how accessibility will improve the product and the bottom line. Putting forth the dilemma how to gather and present this evidence to make the case before there is support? This presentation will instruct you how to create a pitch deck to present to decision-makers that will disrupt the notion that accessibility is expendable.