We as humans experience and make sense of the world through our sensory receptors. Designers, event planners, architects, and other experience creators typically limit the focus of their work to two, or three, and at most four of our senses. Sight, sound, touch and taste get a lot of attention. In the world of design, there is a lot of focus on creating immersive environments. But can we truly create immersive experiences without addressing our olfactory? At the very least it should be considered; at the most, strategically choosing specific fragrances and its dispersal. Using scent strategically when creating spaces and experiences can heighten the moment, increase awareness, change mood and make them unforgettable. Scent is powerful, memorable, and magical. I would love to share with attendees why designing with scent in mind is important and how to do it.