You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about diving deeper into UX with your organization for the first time or tackling design on your own, this session is for you. Crownpeak Sr Director of UX & Community Ari Weissman will cover the key things you need to know:

• What UX is (and what it’s not)
• The UX design process
• Measuring and validating experience
• Points of frequent failure and how to avoid them

Ari Weissman is the Sr. Director of UX & Community for Crownpeak. He has spent the past 15+ years in the world of user experience covering roles from user research and design discovery through interaction design and testing. He is also an occasional lead instructor for UX with General Assembly. In a past life working with digital agencies, he helped Fortune500 companies including Time Warner Cable, PwC, and IBM with innovation and digital transformation projects.