Purpose, Pandemic & Protests: Building a Powerful Comms Strategy in times of Crisis
Consumer expectations have taken a turn since the start of 2020. What is the right thing to say? Should brands be quick to use different platforms to address major global events? We have seen brands get sharply criticized overnight, organizations struggle to respond and companies try and capitalize on global events.
In order for brands to succeed in this brave new world, we’ll discuss the 5 pillars that make up a comms strategy for these uncertain times. Healthgrades’ communications team members Liz Austin and Julia Pratt will share their unique perspective from the healthcare industry and the importance of a purpose-driven message throughout times of crisis.