Marketing and branding are typically miss-understood in the business community. Most business owners don't know how they are different, how to use them, or which is more critical for their business and when.

As new industries develop and the competition becomes denser, it is essential to know how these tools work and understand how much of your efforts you should allocate for each of them.

Attendees will walk away with a better understanding of marketing and branding and a guide to creating better strategies to get their business to succeed.