Whether you admit it or not, most of us still release that sigh of relief when we open a book to find it has pictures, and there’s actually a pretty good reason for that. We are able to understand, engage, and retain information better with the help of visual aids. In a time when attention spans are shortened, when language has become more concise, and with a deluge of information pouring from our devices daily; capturing your viewer’s attention and quickly delivering content of value has become increasingly important.

As communication evolves, traditional marketing approaches are losing out. We know we love infographics, but let’s talk about why. In this discussion, we will look at the science, benefits, and applications of strategic visual communication to increase your reach, strengthen engagement, and build perspective for your viewers.

Derek Berardi

www.derekberardi.com