We will discuss how companies can empower their product teams to help guide the digital transformation to enable innovation while staying grounded in delivering an excellent end-to-end customer experience.

This session will help you discover:

• Where the Opportunity is in Customer Experience
  Things companies can do right, things to stop doing wrong and how to create the connective tissue.

• Tools for Approaching the Opportunity Landscape
  Picking the right tool to get a complete view of the user.

• How good CX understanding can prioritize Digital Transformation and Innovation