Data + Empathy: Using qualitative and quantitative customer insights to understand your product champion
Every company wants a strategy rooted in deep customer insights - but what does this look like in practice? How can empathy and insight help you better understand your product champions? And how can we translate that understanding into measurable business impact? Come hear a case study of how Segment used qualitative and quantitative research methods to understand their own product champions, and created a 3-year business strategy around their insight.