Building Brands From The Journey Up
The classic approach to brand strategy and development hasn’t evolved enough in 40 years to account for the major shifts in the way we experience the world and expect companies to behave. Modern brands need to be built from the experience out. Instead of developing a tag line, anthem spot, and trying to stitch together an ecosystem of experiences, we expect companies to prove their brand promise at every touch point. Advertising is simply a way to tell the world about that experience. This talk will explain and expand on this line of thinking, with actionable recommendations on what means for you and the brands and products that you're building.
ABOUT THE SPEAKER
Matt Walsh is the CEO + Founder of Green Stone, an Experience Design Consultancy that strives to earn modern loyalty for their clients through the crafting of the most delightful, intelligent and effective products, interactions and journeys in the world. Five years in, the firm has already had the pleasure of delivering strategies and solutions for Twitter, Finish Line, Samsung, Logitech, Beats By Dre, Breville, Local Motors, Toca Boca and many others.
Prior to Green Stone, Matt spent 8 years founding, building and leading a team of 25 Experience Designers at Crispin Porter + Bogusky, designing all types of innovative and effective products, platforms and experiences for Domino's, Volkswagen, American Express, Best Buy, Old Navy, Vail Resorts, Burger King, Microsoft, and more. Before that, he spent a couple of years at R/GA on the Nike account where he helped create and redesign a number of influential platforms including NikeID.com, NikeGridiron.com and NikeRunning.com.
Through that journey, his projects have been recognized over 65 times by the major marketing award shows, including multiple Grand LIA, Grand Clio and Cannes Grand Prix and Titanium awards, but he gets far more excited about winning the hearts and minds of the people he designs for.