Understanding customer motivations; Leveraging Customer Experience to set broader user context
Products are utilized within a broader context, the goal of Customer Experience (CX) is to set the context beyond the why of taking an action into the why of choice and motivations.
Customer centricity, Customer first, Voice of the Customer. We have all heard these buzz words, and fundamentally understand the importance of our customers – but how do we actually go about keeping the customer at the forefront of our work?
In this session, we’ll address the importance of CX and its impact, how CX goals are different from UX goals, walk through scalable and tangible research and design practices, and provide tips on implementing within a lean organization.
Megan Goldenberg & Alicia Raciti